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Ready for the Latest Thing in Real Estate Marketing?

Build your sales funnel one relationship at a time

Hyper Local Lifestyle e-Zines
Exclusively for Real Estate Agents

Successful real estate professionals, like you, are looking for new ways to stand out from the competition and develop long lasting relationships, before a buy or sell decision is made, and in turn create organic, qualified leads. One 8 Media Group has developed an exclusive marketing platform to help drive these objectives in a unique and cost-friendly way.

The real estate industry is highly regulated, leaving little opportunity for differentiation among licensed real estate agents in this highly competitive space. Most every agent is using the same tools in the same geographies on the same platforms to reach the same people. Our platform, designed to serve local residents and visitors, is optimized to attract people who are interested in the local real estate market, but have not yet made a buy/sell decision.

We’ve accomplished this through advanced search engine optimization, leveraging the power of AI, to drive organic search results and traffic using specific key words and phrases that real estate curious people use. “Real estate curious?” you say? Yes! Our goal is to deliver these valuable prospects into your contacts database, and give you time to build trust and a relationship before they make a buy or sell decision, and give you a leg up when they do. Their choice of who they want to work with will be easy: you!

Hyper Local Lifestyle e-Zines
Exclusively for Real Estate Agents

Successful real estate professionals, like you, are looking for new ways to stand out from the competition and develop long lasting relationships, before a buy or sell decision is made, and in turn create organic, qualified leads. One 8 Media Group has developed an exclusive marketing platform to help drive these objectives in a unique and cost-friendly way.

The real estate industry is highly regulated, leaving little opportunity for differentiation among licensed real estate agents in this highly competitive space. Most every agent is using the same tools in the same geographies on the same platforms to reach the same people. Our platform, designed to serve local residents and visitors, is optimized to attract people who are interested in the local real estate market, but have not yet made a buy/sell decision.

We’ve accomplished this through advanced search engine optimization, leveraging the power of AI, to drive organic search results and traffic using specific key words and phrases that real estate curious people use. “Real estate curious?” you say? Yes! Our goal is to deliver these valuable prospects into your contacts database, and give you time to build trust and a relationship before they make a buy or sell decision, and give you a leg up when they do. Their choice of who they want to work with will be easy: you!

Want to be a Real Estate Site Sponsor?

Lifestyle e-Zine Real Estate Marketing

Exclusively from One 8 Media Group

Designed for visitors...

Site visitors have lots of information available, whether looking for something to do, some place to eat, or researching great places to live.

...optimized for real estate searches

Our sites are search engine optimized to attract potential home buyers and sellers, providing an exclusive lead generation platform for sponsors.

How are you marketing yourself?

Real estate marketing has become ubiquitous. Every agent follows the same formula, using the same tools and platforms, and unless you manage to capture an exclusive lead early, you end up in the agent soup, counting as much on luck as you do on strategy. 

Print

Let's face it: Print is (almost) dead. If you're spending excessive marketing dollars on print ads, you should think about re-assigning that spend in digital. Here's why: Print advertising lasts as long as the publication is being read. After that, your marketing dollars end up in the recycle bin, or worse.

Display Advertising

Display advertising isn't going anywhere, but is it the best choice? Sometimes it makes sense. You'll never want to give up your lawn signs, after all, but what is your actual return on investment for those bus stop ads? Don't be fooled by vehicle traffic claims either. How many of those 20,000 passing cars actually notice the bus stop, let alone your ad?

Direct Mail/Door Cards

Take note of how you sort your mail. One pile for stuff you need to look at, and another pile of oversized marketing pieces and junk that gets thrown away. Political flyers, new windows, gutter cleaning, a real estate agent, an insurance agent - all in the bin. ROI on direct mail is low. Door signs get thrown away with it.

Social Media

Now here's a good one. We're believers in social media marketing, and have helped many companies establish a social media strategy. But, your social presence should be aligned with your overall marketing strategy, website strategy, and digital strategy.

Real Estate Listing Services

In theory, the large real estate listing sites should be a great marketing channel, but the biggest market leaders seem to be more interested in promoting their own services than your listings. Actual ROI is low here.

Your Website

You must have a good website. Let's repeat: You MUST have a good website. All of your other marketing efforts will fall to pieces if your marketing leads to a poorly designed website. And a remarkable number of Real Estate Agents have poor websites. You shouldn't.

Features

  • Hyper local – Zip code based
  • Advanced data technology drives local content 
  • Search Optimized for people buying and selling real estate in the ZIP code
  • Delivers the data buyers and sellers are looking for (school data, population data, etc…)
  • Includes Business Directory, Restaurant Directory, Events Calendar, School Data, Local Weather, Weather Alerts, Demographics, and more
  • Includes a dedicated informational page for the Sponsor with links to their own website
  • Multi channel advertising available for local businesses

Benefits

  • Hyper Local – attracts geographically targeted users interested in specific information about the city or town by ZIP code
  • Exclusive – Site sponsorship is limited to one Sponsor per ZIP code
  • Informative – Allows the display of content not normally permitted in bona fide real estate publications
  • Useful – Promotes usage by local residents in addition to real estate buyers and sellers by providing pertinent and current information about local businesses, places to eat, and events
  • Brand Building – Puts the Sponsor’s information on the site as a local expert
  • Lead Generation – Provides new buyer and seller leads before they engage with other Real Estate Pros 

Reach

Our ZIP sites, running in beta mode for over a year with several now live, have been averaging thousands of unique visitors each month, an impressive number considering that the audience for each site is uniquely interested in a single zip code. 

For illustration purposes, recent analytics for LBNYLife.com, our first site launched in early 2023, are as follows:

May – June 2024 (30 Days)

  • Unique Visitors: 4,430
  • Total Requests: 78,340
  • Data Served: 1GB+

Source: Cloudflare Analytics

About One 8 Media Group

O8MG designs and develops highly targeted, subscription based digital marketing content, concepts and campaigns for the restaurant, construction, real estate, and other locally driven businesses.

Our offerings are designed to attract thousands of local users monthly, providing unique ways for sponsors, advertisers, affiliates and ambassadors to drive leads, revenue, and pipeline.

Our services drive Brand Awareness, optimize your Digital Presence, and take your company’s online strategy and results to the next level.